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The CAREER Lab of SoWi-Holding complements our previous activities in the field of career information, orientation, and positioning (Best, VISIO Tirol, CAREER & Competence). The main task of the CAREER Lab is occupational field research and the presentation of research results. Specifically, studies are conducted here on the following topics:
Across the EU, companies are facing the challenge of finding qualified young workers. The increasing competition for young workers is taking place at all levels of education. In many cases, however, companies are unclear about what exactly young employees expect from a job and what information they need when choosing a potential employer. This information gap is to be closed by the CAREER Lab.
Through scientifically sound surveys of potential workers and modern statistical analyses, companies should gain insight into how they can optimize their offerings on the labor market and provide job seekers with a coherent picture of future professional practice. This also has extremely positive effects for companies in the area of employer attractiveness (“Employer Branding”).
In addition, future studies will also examine the expectations of companies for new employees, thus illuminating the topic from the employer’s perspective. Through this dual approach, the CAREER Lab aims to reconcile mutual expectations and make the process of “job matching” smoother and more efficient.