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CAREER Lab

CAREER Lab of
SoWi-Holding

The CAREER Lab of SoWi-Holding complements our previous activities in the field of career information, orientation, and positioning (Best, VISIO Tirol, CAREER & Competence). The main task of the CAREER Lab is occupational field research and the presentation of research results. Specifically, studies are conducted here on the following topics:

Background to the
CAREER Lab

Across the EU, companies are facing the challenge of finding qualified young workers. The increasing competition for young workers is taking place at all levels of education. In many cases, however, companies are unclear about what exactly young employees expect from a job and what information they need when choosing a potential employer. This information gap is to be closed by the CAREER Lab.

Through scientifically sound surveys of potential workers and modern statistical analyses, companies should gain insight into how they can optimize their offerings on the labor market and provide job seekers with a coherent picture of future professional practice. This also has extremely positive effects for companies in the area of employer attractiveness (“Employer Branding”).

In addition, future studies will also examine the expectations of companies for new employees, thus illuminating the topic from the employer’s perspective. Through this dual approach, the CAREER Lab aims to reconcile mutual expectations and make the process of “job matching” smoother and more efficient.

Participants in the
CAREER Lab

Scientific
Approaches

Bayes Projects
Named after Thomas Bayes, a central figure in probability statistics, detailed studies on the utility elements and decision-making processes in the field of career choice and employer branding are carried out here using state-of-the-art statistical methods.
Meitner Projects
Lise Meitner, the Austrian-Swedish researcher and physicist, is the namesake of these projects, in which complex phenomena and questions of occupational field research are intensively investigated from various perspectives, e.g. in the form of master’s or diploma theses
Gauss Projects
Carl Friedrich Gauss, the German scientist and statistician, is the patron saint of these projects, in which instruments of classical-descriptive statistics are used to clarify questions of career choice and career profiling.
| BeSt Innsbruck: 02.12. to 04.12.2026|BeSt Klagenfurt 15.10. to 17.10.2026|c&c / master lounge: 29. April 2026|Visio Tirol: 26.11. to 27.11.2025
| BeSt Innsbruck: 02.12. to 04.12.2026|BeSt Klagenfurt 15.10. to 17.10.2026|c&c / master lounge: 29. April 2026|Visio Tirol: 26.11. to 27.11.2025